Saturday, 7 March 2015

Domestic, commercial and gallery display

I think a lot about the way in which artworks are installed and the way in which the viewer approaches the artwork and navigates around the space. 

I have always enjoyed looking at interior design and window displays in shops, and recently have been thinking about the similarities in the approaches used in shop displays and those used by artists.   There are strategies to attract people into a shop, encourage customers to buy certain products and direct them through the store in a particular way. The same could be said of artists in the way they install artworks in galleries in order to attract viewers, and then prompt the viewer to look at certain areas and move through the space in a given way.

Recently I have begun to think more about display systems used in domestic and commercial settings and how they could be used in galleries.

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